His mom, he says, has always been his strongest supporter. His dad was a singer and guitarist his mom was in the church choir his younger sister dances and his grandfather also played the guitar. But coming from a musical family, Rauw always knew he had that kind of creation in him too. He played the sport since he was 6 years old and planned on doing it professionally until he suffered an injury that thwarted that dream. Making people say, ‘What just happened?’ It was a reggaeton beat and it’s like, I don’t know, a bachata.” Rauw likes being unpredictable and spontaneous, he says, and wants to prove himself as an artist who can tackle any type of music.Īt the apex of his career so far, it’s nonsensical to think that Rauw could’ve been a soccer player. “I always have these ideas of like 360 twists, I love that. But if it feels good, it feels good,” the 27-year-old says. You never know what is gonna make the perfect song. When we’re in the studio, there are so many ways to do a song. A move that would’ve been expected from a pop starlet, it was actually done by one of el movimiento’s purveyors, Rauw, who ventured out of the so-called “urbano” box and opted for smooth funk à la Bruno Mars and James Brown with “Todo De Ti.” But despite the initial bemusement, the shift was actually quite in line with everything Rauw has done so far. In a post Future Nostalgia and After Hours pop panorama, ‘80s synth-pop sounds are fueling global pop music today, so it was only a matter of time before Latinx artists began incorporating them as well. 2 on Spotify's Songs of the Summer chart - Rauw Alejandro’s “Todo De Ti,” the lead single off his sophomore album Vice Versa. Or maybe it’s simply the one sitting at No. Perhaps it’s the one with over 500 million videos tagged on TikTok. Or maybe it’s the one that makes people scream in elation as soon as the DJ plays the opening keys, singing the chorus at the top of their lungs. The song of the summer is the one that soundtracks every Instagram story you click through.
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